Did #Instagram just declare a war on #Youtube?
Yesterday, it released a new update IGTV. Instagram now allows you to upload videos with up to 1-hour length. The feature is available inside the Instagram application and as a standalone app on your phone.
"IGTV will let anyone be a creator, not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts will be able to upload hour-long videos immediately, with that option expanding to everyone eventually." - via TechCrunch.com
So where Instagram is moving with this update? Many creators now have an additional platform for growing their reach, and we are guessing new advertisement opportunities are coming shortly. You can now subscribe to your favorite creators and get the notification for their latest vertical video. We are excited to start using #IGTV and watch how the new features impacts the direction of content marketing. #NEWisbetter